You’ve finally made the leap and you’re launching a new website. Before you cut the virtual ribbon, your web designer tells you that you’ve got to give him some content to replace that “Lorem ipsum” blurbs throughout your pages.
So you get to work and do the best you can. Months later, when your website isn’t [...]
Read More web content services, web content writer, web content writing
As a solopreneur, your time is limited. You’ve only got so much to work with each day and you’re wearing so many hats you need to cover lots of bases in that small amount of time. That’s why it’s so important to focus on the marketing activities that will get you the most consistent, reliable [...]
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“Update your LinkedIn Profile”
“Engage with customers on Facebook”
“Blog regularly”
“Update your website”
“Join this new social network”
Before you engage in any of these content marketing activities, you need to ask yourself one important question – WHY?
“Why” is the most important question to ask before creating content. Content without a plan and clear objectives is a waste of [...]
Read More content marketing questions, content marketing strategy
One of the biggest mistakes that businesses make with their website content is having the wrong focus. They focus on what they want to see and forget completely about their audience (who are the people who will actually be making a purchase).
Websites created with the business in mind (and not the customer) typically have a [...]
Read More connected content, customer centered content, website copywriters
When you take on the role of becoming a publisher for your business and a source of information in your industry, your options are wide open. You can create a series of videos. You can publish blog posts regularly. You can develop infographics. The list goes on and on.
The sheer number of choices can make [...]
Read More content marketing, email marketing, social media
