SOPA, PIPA and Small Business – What You Need to Know

Posted on 01/18/12 No Comments

Today something amazing is happening – thousands of websites from all around the country are taking place in a massive blackout to raise awareness about two pieces of legislation that could change the Internet, and our lives, forever. Twenty-five years ago it was hard to imagine have access to any information that you like from [...]

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Target your content marketing with these three pieces.

Three Content Pieces You Should Be Using Now

Posted on 01/17/12 No Comments

When you take on the role of becoming a publisher for your business and a source of information in your industry, your options are wide open. You can create a series of videos. You can publish blog posts regularly. You can develop infographics. The list goes on and on. The sheer number of choices can [...]

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content marketing plan

How to Set Clear Intentions for Your Content Marketing Plan

Posted on 01/10/12 No Comments

Picture this: you’ve just bought your first home but there are a few problems. The kitchen counter isn’t quite how you’d like it. The bathroom hasn’t been updated since 1985. The spare bedroom is painted in a puke green. In order to get your house where you want it to be, you need to spend [...]

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mistakes

Avoid These Critical Small Business SEO Mistakes

Posted on 12/29/11 No Comments

Is small business seo important? Consider this – did you know that online searchers are more likely to click on organic listings than paid ads? Study after study shows that the top three listings for any given keyword get the most traffic. That’s why it pays to spend time and money improving your small business [...]

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Content writing sets the stage for social media.

3 Keys to Setting the Stage for Great Social Media Promotion

Posted on 12/27/11 No Comments

Content without an audience is just like that old Zen proverb about a tree falling in a forest – if no one is reading it does it really make an impact? Your content marketing strategy should include a variety of publication and promotion steps that will increase your exposure, get your audience involved and boost [...]

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